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Choose the Right Colors

Updated: Dec 17, 2023

How to Choose the Right Colors for Your Commercial Exterior Painting Project

Selecting the appropriate colors for your commercial exterior painting project can be challenging for a business owner. You may feel overwhelmed with the wide range of color options available, trying to make a decision that reflects your brand values and captures the attention of your target audience.

However, with some guidance and knowledge, you can choose the perfect colors for your commercial building's exterior. In this blog post, we will explore the process of choosing the right colors for your commercial exterior painting project and how commercial painting contractors can assist you in bringing your vision to life.

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Understand your Brand and Target Audience

To choose the appropriate colors for your commercial exterior painting project, the initial step is to comprehend your brand values and target audience. Colors can have a powerful impact on how your business is perceived, as they evoke various emotions, there is a whole color psychology behind it.

For instance, warm colors such as red and orange can evoke energy and excitement, while cool colors such as blue and green can evoke calmness and trust. Consequently, it is crucial to select colors that are consistent with your brand values and resonate with your target audience.

Consider the Architecture

Your building's architecture can serve as a guiding factor for your color selection process. It's important to choose colors that complement the design of your building instead of clashing with it.

For instance, if your building has a traditional design, warm and neutral colors such as beige or cream can be a good choice to complement it. On the other hand, modern buildings may benefit from bold and vibrant colors such as blue or green.

Keep in Mind the Surrounding Environment

The surrounding environment of your building can also have an impact on your color selection. It's important to choose colors that either blend in with the surroundings or stand out in a visually appealing way.

For instance, if your building is situated in a wooded area, earthy colors like brown or green can complement the surroundings. However, if your building is located in a busy urban area, bright colors can help it stand out.

Think about Durability and Maintenance

Durability and maintenance are crucial factors to consider when choosing colors for your commercial exterior painting project. It's important to select colors that can withstand harsh weather conditions and require minimal maintenance to avoid costly touch-up expenses.

To achieve this, you should opt for high-quality paint products that are specifically designed for commercial use. These paints offer superior durability, weather resistance, and color retention, ensuring that your building looks great for years to come.

Test Colors on a Small Area First

It's important to test your chosen colors on a small area before embarking on a full painting project. This allows you to see how the colors look in various lighting conditions and times of the day.

It's essential to ensure that the colors you choose have the desired effect throughout the day and in different weather conditions.

Consult with a Professional

Hiring professional commercial painting contractors is highly recommended as they possess valuable insights and expertise in choosing the right colors for your project. Moreover, they can recommend the best types of paint to use for your specific needs.

Consider scheduling a consultation to discuss your preferences and ideas for your commercial building's exterior. A consultation will also provide an opportunity to learn about the painting process and the estimated cost of the project.

Don't be Afraid to Stand Out

If you're looking to make your commercial building stand out and grab the attention of potential customers, consider choosing unique and bold colors. Taking risks with your color choices can be a great way to showcase your brand values and appeal to your target audience.

Professional painters near you can help you achieve a visually striking commercial exterior that sets your business apart from the competition. Don't be afraid to take bold color choices that resonate with your business and make a statement.


At Buddy Paint, we offer expert commercial painting services and use high-quality paint products to deliver exceptional results that exceed our client’s expectations. Contact us today to schedule a consultation and let us help you bring your vision to life.

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